Great customer service doesn’t stop at politeness, engage with them. Another trend that is slowly becoming more popular is the “click & collect” concept. As they walk in, give them a square of open space in front of them and surround this square with your shelves and racks and rails. Hiring a customer service expert to train you and your employees is really worth it but if there’s no time or funds for that, have your employees understand the following: Nothing screams great customer service more than taking steps to make your customers feel valued and appreciated every time they shop at your store. Don’t mind my aunt, she’s one stylish old lady. One of the ways to do this is a recovery sales outlet, or better yet, a “comeback” sale. Retail stores will most likely increase their sales by allocating the majority of their efforts and budget on increasing web traffic. There’s no reason to be intimidated by them. Styling clothing bought at your store can be offered for free. Make sure that employees are aware and abide by current social distancing measures. By the same token, if goals are achieved 90% or more of the time they’re too low and aren’t pushing your staff.”. When these incidents do happen, deal with them with tact and diplomacy. Hence, it’s important that retailers make sure to have certain things in mind to improve retail sales … This is one of the most popular ways in which hybrid business models maximize their exposure, and thus, their sales. Make customers feel safe in your store. Soon, the store was set and ready. I do have a mini boutique already, from your write up it seems I have not been managing or handling it well, which I will work towards it. Below are five tips to help you boost sales and increase store revenue. Leverage the Loyalty. Have you noticed how most physical stores now have an antiseptic gel at the entrance of their stores?Â. It is often a matter of customer treatment. Always have extra products available for quick add on sales. Make sure that their packages are not stolen from the front door (which happens more than you’d expect); Still get the pleasant experience of visiting the store; Return easily if the customer requires a different size; A community event or improved in-store visuals aim to increase foot traffic. Get a. A few years ago, she decided that she would use her retirement fund to set up her own business – a fashion retail store, we were not surprised. Something as simple as dressing a mannequin outside also does the trick. Here are some tips to improve your situation, at least for the next few weeks: To increase sales, you will first need to increase exposure. The point is to make your window display appealing to your target audience. If you haven’t done so already, consider adding plexiglass shields at the checkout counter. Here are 10 tips for running a clothing retail store successfully: 10 Tips for Running a Clothing Retail … They like to browse the products – especially clothing and accessories – try them on for size and then complete the purchase. I’d love to hear from you! However, according to Cameron, social media … Display your local inventory in Google Search and Maps. Contents. Research shows that snobby staff in high-end stores can increase sales. Ensure … And taking actionable steps to ensure this is easy. However, you will need to be smart when setting them. I’ve talked about ways to increase foot traffic in your store. You can look up a whole selection of mannequins and their makers, as you’ll have a much better chance of finding the right model at a bespoke retailer, rather than just off Amazon. Try to see your store from your target audience’s perspective. The point is to make your window display appealing to, Something as simple as dressing a mannequin outside also does the trick. If your goal is to increase sales, you can’t afford to be lackadaisical about the way you treat your customers. Now, not just the typical clothing window display but again, something that will tug your target audience into your store. After-all what’s your business without sales right? Promotional strategies that aim to increase foot traffic should also (indirectly) make users aware of e-commerce alternatives and the benefits thereof (signing up to newsletter or loyalty program). Dramatic in the sense that it captures the essence of your store in a compelling way. You’ve worked hard to get your clothing shop or store where it is. Many consumers won’t even consider shopping at a store without a website or some sort of online presence. For instance, if a top left wall holds adult shirts, the bottom part shouldn’t hold jackets for kids. Sections of the store should be labelled and arranged logically to make things easy to find. A great way to go about this is to use your POS system’s reporting features. It could attract or repel prospective customers. The fact is being a fashion retailer puts you in a unique and advantageous position. Drop interesting tidbits about your store such as upcoming sales and promotions, the range of new arrivals and glowing testimonials from satisfied customers. Maybe even just a shelf that you mark as a ‘leaning post’ for anyone who’s just there to carry the bags! And by interesting poses, we mean the kind of poses that would look good in the street, and not on the catwalk. Copyright 2018; All Rights Reserved. But, people love to celebrate. This involves giving them your utmost attention, Give them a small card and ask them to fill out contact information such as name, phone number and email address, Ask them to rate your store on a scale of say…1 to 5 or 1 to 10 and make. Include a cover photo of yourself so customers can see a human face behind the business plus flattering pictures of your store. Everyone loves beautiful colours. Implement click-and-collect. Similarly, adult pants shouldn’t be placed next to a rack of shoes. (I mean, who doesn’t want to look good most times or be considered a snappy dresser?). The more you attract customers to your store, the more opportunities for customer engagement and an increase in sales leads to business growth. You need to start thinking about some new touches you could add to help your shop look attractive and cosy. In short, GMB helps your business become more visible in Google, whenever potential customers type in your brand’s name. Explore the concept of Google ads or hire someone to do it for you. While this shift in buying behaviour may only be temporary, it should offer new insights and ideas to increase sales in retail stores. You might get the occasional glance or passers-by might stare in curiosity and then move on. Make sure you deliver health and safety information via all your digital channels. How to increase retail sales. They advertise as well as provide a great deal of information about your business. Nothing screams great customer service more than taking steps to make your customers feel valued and appreciated every time they shop at your store. If you want to bring in more money for your clothing business, a strong social media presence is not only recommended, it’s crucial. Whether your store is located in a busy street, a complex with other shops or a mall, the first trick is to actually draw them in. No retail store can survive without customers. She also finds the worlds of fashion and business fascinating. 1. Customers like to have the space to take their time and browse, so encourage this from the onset. 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